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비도서

The upside of irrationality: the unexpected benefits of defying logic at work and at home

저자
Ariely, Dan
발행사항
Harper, 2010.
ISBN
9780062009937
형태사항
8 Compact discs(9hours)
주제어
언어
영어
소장정보
위치등록번호청구기호 / 출력상태반납예정일
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1자료실D0000107대출가능-
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책 소개
The provocative follow-up to the New York Times bestseller Predictably Irrational Why can large bonuses make CEOs less productive? How can confusing directions actually help us? Why is revenge so important to us? Why is there such a big difference between what we think will make us happy and what really makes us happy? In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more. Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how—and why—we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home—and cast our irrational behaviors in a more nuanced light.
저자 소개
저자 댄 애리얼리
듀크대학교 심리학 및 행동경제학부 교수로 경영대학원, 인지신경센터, 의학부 등에서 강의와 연구 활동을 펼치고 있다. 텔아비브대학교를 졸업하고 노스캐롤라이나대학교에서 인지심리학 박사 학위를, 듀크대학교에서 경영학 박사 학위를 받았다. 듀크대학교 내에 있는 ‘고급통찰센터The Center for Advanced Hindsight’를 설립해 운영하고 있기도 하다. 그의 다양한 연구 업적은 <뉴욕타임스> <월스트리트저널> <워싱턴포스트> <보스턴글로브> 등 유수의 매체에 소개되어 큰 반향을 일으켰...
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