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Battles to bridges: U.S. strategic communication and public diplomacy after 9/11

개인저자
R.S. Zaharna
발행사항
Basingstoke [England];,New York :,Palgrave Macmillan,,2010
형태사항
xi, 233 p. : ill.; 24cm
ISBN
9780230202160
청구기호
349.42 Z19b
서지주기
Includes bibliographical references and index
소장정보
위치등록번호청구기호 / 출력상태반납예정일
이용 가능 (1)
1자료실00013569대출가능-
이용 가능 (1)
  • 등록번호
    00013569
    상태/반납예정일
    대출가능
    -
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    1자료실
책 소개
This book surveys the legacy of public diplomacy initiatives and lessons from the Bush era war on terrorism and discusses how culture, networks and communication dynamics are redefining US public diplomacy grand strategy. Battles to Bridges provides a rich, historical review and analysis of the critical post-9/11 period of US public diplomacy and lays the ground work for theory building in public diplomacy.Part I: Crisis Public Diplomacy surveys the programs and legacy of lessons of the now historic, post 9/11 period of US public diplomacy. Part II: Changing Dynamics explores how changes in political and communication features of the international arena, including culture and networks dynamics, impacted US public diplomacy strategy.  Part III is devoted to public diplomacy theory building across the three strategic levels of grand strategy, strategy and tactics.
목차

PART I: CRISIS PUBLIC DIPLOMACY America's Communication Problem Battle for Hearts and Minds Search for Answers PART II: CHANGING DYNAMICS Changing Dynamics and Strategic Vision Soft Power Differential Communication, Culture& Identity in Public Diplomacy PART III: EXPANDING THE VISION OF STRATEGIC US PUBLIC DIPLOMACY Strategy& Tactics: Conceptual Frameworks Grand Strategy: From Battles to Bridges