Strategic communication: origins, concepts, and current debates
- 개인저자
- Christopher Paul
- 발행사항
- Santa Barbara, CA : Praeger, 2011
- 형태사항
- x, 240 p. ; 25 cm
- ISBN
- 9780313386404
- 청구기호
- 340.942 P324s
- 서지주기
- Includes bibliographical references (p. [217]-229) and index
소장정보
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- 등록번호
- 00013572
- 상태/반납예정일
- 대출가능
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- 위치/청구기호(출력)
- 1자료실
책 소개
This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.
Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition.
목차
Preface and Acknowledgments Chapter 1 Introduction: The Promise and Peril of Strategic Communication Chapter 2 What Is Strategic Communication, and What Should It Be? Chapter 3 History of Public Diplomacy and Strategic Communication Chapter 4 Who Does Strategic Communication? Chapter 5 Challenges Facing U.S. Strategic Communication Chapter 6 Improving Strategic Communication Chapter 7 Conclusions and the Way Ahead Appendix I: Definitions of Strategic Communication Appendix II: Department of Defense Report on Strategic Communication, December 2009 Appendix III: White House National Framework for Strategic Communication, March 2010 Bibliography Index