단행본
Political communication and cognition
- 발행사항
- Hampshire: Palgrave Macmillan, 2014
- 형태사항
- 239p. : 23cm
- ISBN
- 9780230363625
- 청구기호
- 320.014 L729p
소장정보
위치 | 등록번호 | 청구기호 / 출력 | 상태 | 반납예정일 |
---|---|---|---|---|
이용 가능 (1) | ||||
1자료실 | 00016253 | 대출가능 | - |
이용 가능 (1)
- 등록번호
- 00016253
- 상태/반납예정일
- 대출가능
- -
- 위치/청구기호(출력)
- 1자료실
책 소개
The reception of political communication is a highly important aspect of the process of politics. The way in which communication is received, how it is considered by the receiver and with what impact, is a key determinant of understanding how messages are acted upon, and so how support is gained for initiatives and how voter choices are influenced. This important study takes a psychological approach to exploring how audience members receive messages and what cognitive processes may take place. Cognition is explored drawing on theories from the field of communication psychology, applying them to the modern political environment using examples from a wide range of contexts, and a wide range of media, from television to Facebook. The book offers an in-depth and detailed theoretical framework and is the first work to position cognitive psychology at the heart of political communication and making it accessible to as wide an audience as possible.
목차
1. Thinking Politics - An Introduction 2. Strategic Political Communication 3. Schema Theory for Understanding Political Cognition 4. Political Conditioning 5. Peripheral Cues and Personality Politics 6. Proximity Politics and Valence 7. Emotion Involvement and Deep Cognition 8. Thinking Twice 9. Political Participation in a Digital Age 10. Voting and Voter Decision Making 11. Modeling Political Cognition