Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production?motion pictures, television, or video games. For those who are going to participate in or supervise the creation of a transmedia property, a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need.

Don’t restrict your creative property to one media channel. Make the essential leap to transmedia!

From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today’s audience for its favorite creative property.

This, the first primer in the field for both producers and writers, teaches you how to:

* Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives

* Create writing and production bibles for transmedia property

* Monetize your stories across separate media channels

* Manage transmedia brands, marketing, and rights

* Work effectively with writers and producers in different areas of production

* Engage audiences with transmedia storytelling

Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure-to-be enduring topic in modern media.

Preface, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Part 1 Understanding Transmedia Storytelling; Chapter 1 One Story, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Chapter 2 Worldbuilding and Key Story Elements, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Chapter 3 Storytelling and Narrative Continuity, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Part 2 Many Media; Chapter 4 Motion Pictures and Visual Storytelling, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Chapter 5 Television and Serialized Storytelling, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Chapter 6 Video Games and Interactive Storytelling, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Chapter 7 Other Forms of Storytelling, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Chapter 8 Choosing Properties and Forms, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Part 3 Managing the Story; Chapter 9 Managing the Transmedia Property, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Chapter 10 The Transmedia Intellectual Property Bible, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff; Part 4 End Matters; Chapter 11 Wrap Up, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff Motion Picture Platform Bible, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff Television Platform Bible, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff Video Game Platform Bible, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff Platform Bibles for Other Forms of Storytelling, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff Sample Trademark Licensing Agreement, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff The Producers Guild of America “Code of Credits” Definition of Transmedia Producer, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff Suggested Readings, Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff;