The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries.

Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

Introduction  1. Rethinking Public Diplomacy Nancy Snow  2. Public Diplomacy and Strategic Communication Philip M. Taylor  Part 1: The Context of Public Diplomacy  3. Public Diplomacy: The Evolution of a Phrase Nick Cull  4. Public Diplomacy as Loss of World Authority Michael Vlahos  5. Public Opinion and Power Ali Wyne  6.  Exchange Programs and Public Diplomacy Giles Scott-Smith  7. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy John Brown  Part 2: Public Diplomacy Applications  8. Operationalizing Public Diplomacy Matt Armstrong  9. Between ‘Take-offs’ and ‘Crash Landings’: Situational Aspects of Public Diplomacy John Robert Kelley 10. Mapping Out a Spectrum of Public Diplomacy Initiatives: Informational and Relational Frameworks R.S. Zaharna  11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy Sherry Mueller Part 3: Public Diplomacy Management: Image, Influence and Persuasion  12. Public Diplomacy in International Conflicts: A Social Influence Analysis Anthony Pratkanis  13. Credibility and Public Diplomacy Robert Gass and John Seiter  14. The Culture Variable in the Influence Equation Kelton Rhoads  15. Military Psychological Operations as Public Diplomacy Mark Kilbane  Part 4: State and Non-State Actors in Public Diplomacy  16. American Business and Its Role in Public Diplomacy Keith Reinhard  17. The Public Diplomat: A First Person Account Peter Kovach  18. The Case for Localized Public Diplomacy William P. Kiehl  19. The Distinction Between Public Affairs and Public Diplomacy Ken S. Heller and Liza M. Persson  20. Valuing Exchange of Persons in Public Diplomacy Nancy Snow  Part 5: Global Approaches to Public Diplomacy  21. Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK Ali Fisher  22. German Public Diplomacy: The Dialogue of Cultures Oliver Zoellner  23. Origin and Development of Japan’s Public Diplomacy Tadashi Ogawa  24. China Talks Back: Public Diplomacy and Soft Power for the Chinese Century Gary Rawnsley  25. Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management Gyorgy Szondi  26. Australian Public Diplomacy Naren Chitty  Part 6: Advancing Public Diplomacy Studies  27. How Globalization Became U.S. Public Diplomacy at the End of the Cold War Joseph Duffey  28. Ethics and Social Issues in Public Diplomacy Richard Nelson and Foad Izadi 29. Noopolitik: A New Paradigm for Public Diplomacy David Ronfeldt and John Arquilla