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단행본

(The) practice of public diplomacy: confronting challenges abroad

발행사항
New York, NY : Palgrave Macmillan, 2011
형태사항
xviii, 262 p. ; 22 cm
ISBN
9780230113220
청구기호
349.42 R932p
소장정보
위치등록번호청구기호 / 출력상태반납예정일
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책 소개
The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations. In a series of analytical case studies of public diplomacy operations in different regions of the world, the authors explain how the foreign publics in different countries view America and how FSOs deal every day with misconceptions and distortions of America’s image and policies. Every country is unique, so public diplomacy must be tailored to fit local conditions. The authors also discuss how their work is being impacted today by various developments such as the rise of terrorism, the spread of the Internet and the cell phone, or the election of Barack Obama. This book focuses on field operations and goes beyond broad generalizations and theory, presenting information about actual operational challenges and the best practices used today in working abroad.
목차

PART I: PUBLIC DIPLOMACY IN EUROPE AND SOUTHWEST ASIA Ameliorating Strained Relations: Public Diplomacy in Serbia; L.Bajzer Revitalizing Relations with Turkey; N.E.Farina Iran and the United Kingdom: A Study in Contrasts; S.M.Riley Afghanistan and Pakistan: Public Diplomacy during Conflict and Instability; R.E.Smith PART II: PUBLIC DIPLOMACY IN AFRICA Kenya's 'Native Son' and Enduring Local Issues; M.Ntiru Sierra Leone: Public Diplomacy Unwired; T.N.Elisa PART III: PUBLIC DIPLOMACY IN ASIA South Korea: The Staying Power of Personal Contact in Public Diplomacy; Y.Huh Economic Issues and Anti-Americanism in Japan; Y.Ogawa U.S. Public Diplomacy and Stationed U.S. Forces in Japan; T.Niho PART IV: NEW MEDIA OR OLD? U.S. Public Diplomacy 2.0: Beyond Catch-up; T.Yamamoto New Media or 'the Last Three Feet' in Africa?; R.O.Okunubi New Media or Old in Egypt and South Korea?; J.Rahaghi Finding the Right Media Formula from the Soviet Union to Russia; E.S.Crane PART V: NEW THINKING ABOUT PUBLIC DIPLOMACY Should Public Diplomacy be Privatized?; N.G.Kravec Do Peace Corps Volunteers do Public Diplomacy?; M.Madeley Conclusion: Field Experiences and Best Practices; W.A.Rugh